In 2011 I photographed Carlton’s Eastern Market, and last week I had the pleasure of captuiring their brand new city store, located at 61 Little Collins St, Melbourne. A modern, industrial looking sister to the Gothic, dramatic pioneer store, Eastern Market Fabrica is just as stunning a space to photograph. The juxtaposition of the lush, multi layered fabrics against the bright white walls and exposed utilities creates a breathtaking dynamic, and the spaciousness is a joy to browse in. Gorgeous use of fluoro lighting hanging from the ceiling and along the skirting boards only add to the overall striking appeal.
The clothes and accessories on display in both stores are unlike anything I have seen around Melbourne… I’ll be returning to browse for myself very soon.